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Friday, August 4, 2023

Trader Joe's Vodka Mule


It occurred to me that in addition to some political motives, there may be some copyright issues with using the term "Moscow Mule" on the packaging of this vodka, lime, and ginger-based mixed drink. A quick search on the interzones will reveal that at least at one point, the term was indeed a trademark of some entity called "Perfect Beverage."

Although, now it would seem numerous other beverage companies do, in fact, use the term "Moscow Mule" on their pre-mixed, often canned, vodka-ginger-lime offerings, while others go the safer route, using the term "Vodka Mule." Whatever their motives were in regards to the name, Trader Joe's has opted for fun flamingo pool floaty graphics while avoiding mules, Russians, and copper mug imagery altogether. Such a lighthearted theme—worlds apart from the WW3 nuclear destruction cover art I'd have suggested were I the packaging designer.

That's probably why I'm not a packaging designer.

Sonia and I have made a couple of our own Moscow Mules over the years, usually employing the gingerrific zip of Trader Joe's Triple Ginger Brew along with vodka and fresh-squeezed limes. We liked them enough that we even bought a couple of copper mugs. I still don't get why you have to have a copper mug to drink one of these. Some say it's about temperature, others say the metal oxidizes and releases pleasant fragrances, yet still more say it's simply about presentation.


Well, friends, copper mug or not, Trader Joe's Vodka Mules are definitely not the best Moscow Mules I've ever had. They are 10% alcohol by volume, and they're only mildly sweet and limey. There's really not even enough ginger flavor, although Sonia disagrees. There's such relatively little taste, you'd think: well all the rest must be vodka...but vodka's generally in the ballpark of 40% ABV. So at most maybe a quarter of the beverage is vodka, right?

The beverage pours perfectly clear and fizzy like your typical lemon-lime soda or what have you. At least they got the carbonation level right. No complaints there.

Plus it's convenient to have them all mixed beforehand and simply pop the top and drink. But I've definitely made much better mules myself, and I'm far from a pro mixologist. Meh. We can always doctor them up ourselves: add more lime, more ginger, more sweetness.

About $11 for four 12 oz cans. I wouldn't buy again. Two out of five stars from me. Three and a half out of five stars from the beautiful wifey for Trader Joe's Vodka Mule.



Bottom line: 5.5 out of 10.

Wednesday, August 2, 2023

Trader Joe's Crab Paws


It's time for another pet treat video review. Alfred and Sadie would love it if you hit the like button on the video, and they'd be super appreciative if you subscribed to our YouTube channel if you haven't already.

Thanks for watching!

 


Three and a half paw prints a piece from Alfred and Sadie for Trader Joe's Crab Paws.

Bottom line: 7 out of 10.

Monday, July 31, 2023

Trader Joe's Snacky Clusters


Sometimes I wonder if the people who come up with these products aren't, you know, like really high when they think of ideas for new items. Truth be told, I've never smoked weed. Absolutely no judgment if you do. Honestly, I think I'd do pretty well with the stoner crowd. Those folks seem nice and chill.

I've never even had edibles. I mean, there was this one time in college when I was at a party, and I was super hungry, and this pan full of fresh-baked brownies appeared on the coffee table in the living room. I grabbed a couple because my blood sugar was very low and I absolutely inhaled them. I started feeling really funny after that. I never figured out if it was just like a huge blood sugar spike or if they were "special brownies." Guess I'll never know for sure.


So you can probably see where I'm going with this. If you've got a hardcore case of the munchies, chocolate-covered Fritos, Lay's, and Rold Golds probably sound not just edible, but incredible. When you're stone cold sober, maybe...not as much?

So I did an experiment. I had a couple shots of gin as an aperitif while Sonia sipped on wine, and sure enough, these weird, crunchy, chocolatey concoctions suddenly sounded not only eatable but downright enticing. I didn't finish the bag, but I made a dent in it for sure. Sonia was still not quite sold even after a nice glass of red—and I mean, red wine and chocolate go together better than gin and chocolate...

This isn't even the first instance TJ's has sold us chocolate covered potato chips. And of course, their chocolate covered pretzel varieties are legion. But corn chip dippers? That is a little weird. I can see why Sonia is having a hard time getting past it.

$3.99 for the bag. Three out of five stars from the beautiful wifey. Three and a half stars from me for Trader Joe's Munchies Clusters...er, sorry, Snacky Clusters.



Bottom line: 6.5 out of 10.

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