Plum just isn't a part of daily life for most people. It does come up each year during the Christmas season once or twice. I guess they put it in Christmas pies..? There's that nursery rhyme everybody knows. I think it goes something like this:
Little Jack Horner
Sat in a corner
Drinking his sparkling beverage
It had real plum
So he thought he'd gift some
To his boss for maximum leverage.
Or maybe not. Some people might not even like this stuff. In which case, the rhyme might be more along the lines of:
Little Jack Horner
Sat in a corner
Sippin' on sparkly plum drink
It wasn't that sweet
He thought it tasted like feet
So he spat what was left down the sink.
Or for those who like to get festive with adult beverages:
Big Jack Flair
Sat in a chair
Chugging his Christmas bevvy
He poured in some rum
To mix with his plum
And said, "Man I can't drive my Chevy."
That's right folks. Drink responsibly if you do decide to add something stiff to this sparkling beverage. I'm not even sure what would go with it, honestly. I think it's pretty decent as it is. I immediately thought of cranberry while tasting it for the first time. Sonia thought of raspberry. Now that I think about it, raspberry might be a better comparison. It's not quite as intensely tart as either cranberry or raspberry. It's subtler than that. Just a hint of sour tang and it's also pleasantly sweet, bubbly, and refreshing.
It's festive and Christmassy because it's presented well, and since plum is such a rare ingredient in our food and beverages, it just makes this product seem even more distinguished. This year, it was sort of our toast to the kickoff of the Christmas season. We'd buy again next year and save for Christmas Eve or Christmas Day. Three and a half stars from me, four from Sonia.
Bottom line: 7.5 out of 10.