And that's precisely why this s'mores ice cream flavor was never going to be stellar. Two thirds of the pint would need to be chocolate and marshmallow for it to have the authentic taste of s'mores. You and I both know these gimmicky ice cream flavors seldom if ever have enough mix-ins.
Before I actually read the label on the container, I assumed the base would be chocolate. I think it was a step in the right direction to decide on graham cracker instead. It's a unique ice cream flavor, and it works, just in and of itself. There are thin swaths of white marshmallow here and there, but there's just not enough of it. The chocolate "swirls" are even fewer and farther between. "Swirls" might be too generous a word. "Flecks" or "splotches" might be more accurate.
The few bites that had equal parts graham cracker, marshmallow, and chocolate were fairly tasty, but even then they lacked the complex texture of a real smore. Obviously, they could have remedied that by including real graham cracker bits, chocolate chips, or marshmallow creme rather than just ice cream and flavored "swirls."
If you're simply craving something sweet and creamy and don't overanalyze the product as I'm clearly doing here, you probably won't be let down too badly. We'll have no problems finishing this pint by any means. Would we buy it again? No. There are lots of other delicious ice cream flavors at Trader Joe's that we'd reach for again before this one. The Horchata Ice Cream, in particular, comes to mind.
But hey, each to his own. Let us know your thoughts in the comments down below. $3.79 for the pint. Seven out of ten stars from Sonia and me on Trader Joe's S'mores Ice Cream.
Bottom line: 7 out of 10.