Let me explain something about myself. I love condiments. I love sauces. When I eat French fries, I'm an absolute ketchup fiend. I like mustard, mayo, relish, onions, chili, and cheese sauces on my 'Murican stuff. On my foreign foods, I like sriracha, sweet Thai chili, garlic spread, tzatziki, zhoug, chutney...you name it.
I think places like Chick-fil-a are outstanding not because they have the best chicken, although theirs is definitely up there, but because they have the best dipping sauces. Freaking Polynesian sauce? Come on, man. You can't beat that. The only reason I ever patronize Subway anymore is to get my chicken teriyaki sandwich absolutely drowned in that sweet onion sauce. Why they took away the red wine vinaigrette, I'll never know.
I'm on record stating ketchup is my favorite condiment of all time, followed closely by sriracha. I'll stand by that. Like sriracha, this sauce is made with fermented red chilis, but it hails from Korea rather than Thailand. A purchase was inevitable.
We've seen Gochujang Paste from Trader Joe's before. That's more like the unadulterated source material while this product is truly a sauce ready for application and implementation. It's not quite as potent, spice-wise, since it's mixed with rice vinegar and soy sauce. While that previous product was a thick paste, this condiment is thin and smooth like ketchup or sriracha.
Heat-wise, it's right in the middle of the spectrum. It provides a kick, for sure, but you don't have to worry about wasabi-like sinus-clearing pain, even if you use a bit too much. As far as flavor goes, it tastes more fermented than sriracha to me. It's almost like a kimchi made with red peppers. Also, the vinegar flavor is much stronger in this particular sauce and it's not nearly as sweet. For those reasons, sriracha will easily maintain its position as the second best condiment in existence for me.
Sonia? She likes this stuff better. She's a bigger fan of kimchi than I am and of fermented flavors in general. She also enjoys vinegary stuff more than I do. She thinks of it like an Asian version of Tapatio or Cholula. I'll admit it does go well with tacos and sour cream. Mexican-Korean fusion for the win. We also mixed it with mayo and tried it on a cheeseburger. Not bad, not bad. Sonia also LOVES this product with eggs.
$3.49 for the 9.17 oz bottle. Would buy again. I'll throw out three and a half stars. Put the beautiful wifey down for four and a half on Trader Joe's Korean Gochujang Sauce.
Bottom line: 8 out of 10.