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Tuesday, October 4, 2022

Trader Joe's Pumpkin Spiced Joe-Joe's Pumpkin Sandwich Cookies

Let's see...oil changes, parent-teacher conferences, paying taxes, mowing the lawn, doing the dishes, visiting the in-laws...and trying pumpkin spiced stuff.

What's all that have in common?

That's all stuff that can be done out of obligation, and not for enjoyment. Maybe not all are applicable to everybody, but to me, it'd take a real weirdo to truly enjoy more than one or two items on that list. 

But sometimes, you know...it goes right. Maybe you don't get the upsell for a junky filter or windshield wipers, or Lil' Susie Q has make some great strides, or you owe way less, or you don't run over a kid's toy, or you leave a bunch of snap peas hidden for your sister to find and get mad about to tattle to your mom only for your mom to make her finish the rest of the dishes (personal story of mine from growing up, one of my favorites), or you have a really good convo....or you try Trader Joe's Joe-Joe's Pumpkin Sandwich Cookies. 

Coming from a true pumpkin spice agnostic - the Great Pumpkin *could* exist, but can't prove it - these cookies are legitimately sincerely good. It really was a surprise. I so thought one cookie and done, but no, not the case. I kinda wanted to devour the whole sleeve. 

The key here really is the sandwich creme. It's soft and fluffy and, well, creamy, and delicious. It's so rich and inviting, with just the right amount of cinnamon and nutmeg and whatever else goes into the pumpkin spice mix. It's exceptionally well done, and a far cry from the stiff, stale glop that was expected. It's a revelation. If this cream got sold in a plastic tub, I'd hammer it down by the ladleful, so probably good thing they don't.

The cookies are nice and crisp, and even the thin candy shell adds just the right amount of flavor and texture. Thicker shells can get to be too much, so I appreciate the "less is more" approach taken here as far as thickness - it's more a thin plating than an actual coating. The sea salt on my cookies wasn't overly noticeable, which to me is the right amount - it seems just enough to amp up the flavor but not overtake and be too salty and spoil the experience. 

Both the cookies and the coating are also pumpkin spiced, with some pureed pumpkin in there somewhere...so each cookie is a three pronged pumpkin spice attack. Lots of PS to go around, plenty really. And, surprising myself to write this, but the cookies are wonderfully, truly delicious. 

Really glad I picked this as my contractually obligated "one new TJ's pumpkin spice product to review" for this year. Really lucked out. Next time I'm stuck at Jiffy Lube on the way to my kid's school with my W2's, gas for the mower while chatting with my mother-in-law, I'll make sure to have a clean plate for a handful of these. That'd really make everything go better. I loved 'em as did the kiddos, and yes, my lovely bride, we saved you some, somehow. Delish. 

Bottom line: Trader Joe's Pumpkin Spiced Joe-Joe's Pumpkin Sandwich Cookies: 9 out of 10 Golden Spoons. 

Friday, September 30, 2022

Trader Joe's Caramel Apple Mochi


I'm guessing during times of great economic strain there's not a lot of demand for food criticism—you know, like during the Great Depression and such. Any "problems" I have with the foods I'm reviewing here or anywhere else will suddenly seem completely irrelevant and inconsequential if we return to a time of stock losses, bear markets, high unemployment, and nutritional scarcity. I'm thinking food critics won't be counted as essential in any way, shape, or form and most food review blogs will fade away and eventually vanish altogether.

Some might say we're headed that way right now. But as long as we suburbanite middle-class Americans can keep our normalcy bias goggles on super tight, we'll keep overanalyzing pre-packaged "organic junk food" or, in this case, an odd fusion of a classic all-American flavor in a Japanese-American mochi ice cream format.


An initial observation: this is the first mochi I've personally seen from Trader Joe's that comes individually packaged. Each mochi ball comes in its own little cellophane wrapper. Previous mochi iterations have all come in an egg-carton sort of plastic tray with six indentations, one for each piece, all wrapped in one big cellophane bag. There are obvious advantages to having each one individually wrapped, but there might also be some disadvantages, too. I won't dwell on that issue too much.

The light brown rice-based shell is pretty much par for the course. It's soft, stretchy and dusted with a starchy powder. There's not much flavor in the outer shell. It just holds the ice cream where it belongs.

And the ice cream here is decent. Visually, it's not much different from plain vanilla, but it flaunts a good balance of both apple flavor and caramel flavor. It's nice and creamy, sweet, smooth. But Sonia and I both detected something...just slightly off-putting about the caramel aspect of it in particular. We both felt like it tasted artificial somehow. We were both wishing they'd put a glob of pure caramel in the middle of apple flavored ice cream, similar to the saucy mocha center we saw in the coffee mochi some six years ago.

But there is real apple in the ice cream, and you can taste it. I almost wish they'd simply done apple mochi or maybe apple cinnamon rather than caramel. But again, all these complaints are silly in the end. This is a fine product, all things considered, and I'm blessed to have been able to try it.

It's been a long time since I first had mochi, but there's still something novel about eating ice cream with your hands. I'll definitely buy Trader Joe's mochi again in the future, but not sure if this flavor would be my first choice. Apparently, this product is already done for the season. Sheesh, can't you keep a product around for two weeks, Trader Joe's? I'm sure it'll be back next year for those of you who want to try it...

$4.79 for six pieces of mochi. Four stars from Sonia. Three and a half from me.



Bottom line: 7.5 out of 10.

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