Oh BBQ chips. Such a good ol' 'merican staple...yet so kinda stale. I mean, they're good, don't get me wrong, but when's the last time you had a truly innovative, outside the box BBQ chip? Possibly never? I guess maybe there's a tried-and-true mold, a classic, that's it's hard to innovate besides perhaps tweaking the mesquite or upping the spice a tad.
But whereas most BBQ chippies go into more or less default Kansas City style, TJ's dare goes towards a different, delicious classic American BBQ genre: the Carolinas! And so shall it be with the the new Trader Joe's Carolina Gold Style BBQ Flavored Ridge Cut Potato Chips.
Carolina BBQ is a lot more mustard and vinegar based. A touch sweet, definitely tangy, vaguely bitter, huge acidic bite, with varying degrees of spices and heat mixed in...it's not my favorite, but it's right on up there for my lovely bride. Give it to me on some smoked brisket anytime though.
That's the experience here sans brisket. Except...there's something about a potato chip that doesn't help the flavor translate as well. Not sure if it's more the mustard or the vinegar, as both are successful on chips in other flavor combos, but the flavor builds only very slowly, from not-that-perceptible to mild to fairly good to this weird bitter aftertaste.
It's a decent chip, but there's two things here that can make them better IMHO: first, more seasoning. More spice. More stuff. Having had the real deal, I'd love something closer to the complete Carolina experience here. Secondly, let's reconsider the chip type. These big crunchy ridge cut are big and chompy and kinda thick, and not terribly greasy....maybe that's holding them back to. I love the big crunch but maybe let's go kettle-cooked, hmm? A little added grease would make them much more snacky.
Anyways, for $3 and a change up from the norm, we'll take them happily. Our kiddos hate them so there's a plus for us. Still...meh at best for me, while the wife is more in love than I am with them. Two from me, four from her.
Bottom line: Trader Joe's Carolina Gold Style BBQ Flavored Ridge Cut Potato Chips: 6 out of 10 Golden Spoons