I've had bulgogi beef a couple times from some pretty legit Korean barbecue restaurants before. Granted, I haven't been to one in a number of years, but I still remember that bulgogi-style beef being among the best red meat I've ever consumed in my life. I'm not sure exactly what it was marinated in, but man, that stuff was tasty.
It'll be hard for any grocery store frozen product to compete. Also, I guess I'm on record on this blog saying I'm not really into the whole fermented vegetable thing, i.e. kimchi or even sauerkraut. However, I don't think this dish is full of the rotted cabbage that I'm familiar with—just scant bits of the stuff distributed throughout. There seem to be some green beans and maybe some scallions or green onions, vegetable-wise, too. I'm not sure if they're a type of kimchi as well. I know there are more kimchi varieties than just the cabbage one that's most famous. I'm always ready to give most foodstuffs a second chance. So kimchi, here we come.
Anyway, I cooked the bag of rice, from frozen, in a big pan that I insist on calling a "wok." Sonia always corrects me and tells me it's just a big saucepan. Hmmm. Looks like a wok to me. Although, I'm sure Sonia is technically right. In true Trader Joe's fashion, the heating time took nearly double the suggested 7 minutes listed on the instructions on the bag. But heat it did eventually, nice and evenly.
The kimchi flavors here are subtle. For that matter, the bulgogi flavors are subtle, too. I'd say there's a decent amount of beef in the product. There's not enough that you'll get a piece in every bite, but not so sparse that you'll run out before you finish, either. Some of the meat tidbits are gristly. One slab even appeared to have a large vein or artery sticking out of it. Gross. Most pieces are pleasant, though—not super chewy or tough—but as expected, they lack that melt-in-your-mouth quality that I remember from my previous encounters with Korean barbecue.
If anything, I'd probably want more of the green onions and green beans throughout the mixture. As it is, it's mostly just rice. And it begs for some soy sauce and/or sriracha. Fixins help it a lot. I even tried some K-Mex fusion, adding Cholula hot sauce in place of sriracha, yielding moderately agreeable results.
At $4.99, this dish is vastly more accessible price-wise than an authentic Korean restaurant meal. Those aren't usually cheap. Not surprisingly, the quality isn't quite on par with restaurant quality, though, either. We probably won't pick up this particular item again, but if Trader Joe's offers similar Korean meals in the future, we'll definitely sample those as well. Maybe some Korean folks can share their opinions here, or maybe they have some tips on what sauces and condiments they use to doctor this dish up.
I give it three out of five stars. Sonia gives it three and a half.
Bottom line: 6.5 out of 10.