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Monday, May 18, 2020

Trader Joe's These Sprinkles Walk Into a Sandwich Cookie


I'm cookie-jaded. 

I've just seen way too many cookies from Trader Joe's. They just keep churning them out year after year, and we, foolishly-enough, just keep reviewing them. 

Since Sonia and I don't have any human children of our own, to get a more accurate score, it occurred to me I should hop in the car, drive into a nearby suburban neighborhood, and offer the local kids some of these Sprinkles Walk Into a Sandwich Cookie treats. And it immediately occurred to me thereafter that it might turn into an episode of Nathan Walks Into a Prison Cell if I did that. I mean, I'd have the best intentions, of course. But creepy old bald dudes waving colorful sweets around probably wouldn't be welcome around unfamiliar neighborhoods during these trying and paranoid times. Obviously we do have some friends and acquaintances with kids, but none of them are close-by at the moment. Anyway, I'm getting off the subject.

Cookies. Gosh-darn, freaking, bloody heck. Why'd it have to be cookies? Why did we even buy these cookies, you ask? Because once in a while they impress us. And when you're shopping with low blood sugar, almost anything seems like it'll be appetizing and delicious once you get back home.


So...considering how sick of cookies I am, these are another noble effort on the part of TJ's, I guess. Couldn't they make them organic or throw fair-trade quinoa into them somehow? Guess not. Sprinkles this time. Colorful, festive sprinkles—to celebrate the partial re-opening of our nation or something like that.

We've got above-average quality butter cookies here. They're not soft or anything. They're crispy, which is fine. But I always prefer soft. The sprinkles are super bright and happy, you know, if you're into that sort of thing.

But that buttercream frosting...that's the highlight for me. It's a little sweeter than I would have preferred, but there's a very rich authentic dairy cream flavor that's scrumptious. It's a fresh milky taste that I've never experienced in pre-packaged shelf-stable cookies before. That's what sets these jovial sandwich cookies just a notch above most other big name sandwich cookies I've had.

I can only eat one of these at a time. They're very rich, buttery, super sweet, and dense. They go great with a glass of cold milk. Just one cookie, and I'm ready to down the whole glass, you know, just chugging away.

Repeat purchase? Heck no. Trader Joe's will have some newfangled cookie nonsense we'll have to review before we could ever purchase these again, even if we did have a specific hankerin' for them, which, as good as they are, I don't think would ever really happen. 

To score, I'll suppress the cookie cynic and put myself in the shoes of someone that might be in the mood to eat cookies regularly. Um...three and a half? Yeah that sounds fair. Sonia? Three and a half as well. She's not as jaded about cookies as I am, and she really loved the packaging here, but she was appalled by the fat content at 8g per cookie. Her grown-up cookie-consumer insight of the day: have sugary cookies with coffee to mitigate the sweetness. Brilliant.

Seven stars total seems objective enough to me. Share your thoughts in the comments below.

Bottom line: 7 out of 10.

Friday, May 15, 2020

Trader Joe's Many Things Snack Mix

Many things. So...many...things.

Your things might be different than my things, but we all got so many things.

Well, so does our favorite grocer with the new Trader Joe's Many Things Snack Mix. Trader Joe's does many things well, so how do they do Many Things?

Might as well hit this head on: there's really no great reinterpretation of the wheel here. Just a cursory glance in the little product window on the front confirms exactly what the inspiration for this snack bag: the ubiquitous all time American classic chowtime grub Chex Mix. Hats off to Chex, really, for turning a rather mundane breakfast cereal into a snacktime staple that's as famous as it is munchable.

Cereal squares? Pretzels? Peanuts? Little bread chips? Goofy corn stick kinda dealies? Checks (and Chex) all around.

There's a couple small differences. If these were a General Mills product, they'd likely label this as "spicy honey" or some sort of alternate take on the tried and true Worcestershire original. A closer look reveals there's actually two types of cereal squares - "spicy" with a much more reddish appearance, and "honey butter" with a more subdued look. That's not to say the flavors are mutually exclusive, or even all that different, but the spicy ones are slightly spicier while the honey ones slightly more accentuate, well, honey. I don't really taste any butter, though.

The peanuts also are honey roasted, and are kinda interesting. By their lonesome selves, they're not too terribly noteworthy, but occasionally, perhaps in the right random proportion of other snacky tidbits, the flavor "takes off" a littlke bit and "grows." I don't how else to say it, and I can't easily replicate it or state what the exact mix should be to optimize this feature, but there it is.

Everything else is as expected, more or less. The pretzels taste like pretzels, the "savory bread chips" are tasty with a nice little touch of chives. As far as the corn sticks, they taste like corn and salt, no lime detected like the ingredients state. I think some "everything but the elote" style sticks would have been a better choice, but maybe that's just me.

The end result? Tatses like a Chex Mix variation, and a decent, not spectacular, one at that. A couple handfuls pair well with an IPA tall boy, so not gonna argue with that at all. The TJ's snack mix is definitely tasty enough for repeat munching, but unsure for repeat buys unless for a road trip or for a quick snack on the go.

That's about as many things as I can say about Many Things right now, except it's final score.

Bottom line: Trader Joe's Many Things Snack Mix: 6.5 out of 10 Golden Spoons 

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