Trader Joe's Organic Watermelon Jerky

What is the sound of one hand clapping?

If a tree falls in the forest but no one hears it, does it make a sound?

What came first, reality TV infamy or the Kardashians?

All of these are unanswerable questions. Meditate on them night and day, and just maybe you'll have an answer...but all of these are timeless mysteries for a reason.

What is watermelon, though, without water?

One could seek out your local friendly mountaintop Zen master...or whip out a food dehydrator and give yourself about a week or so...

...or as of about right now you can head down to everyone here's favorite grocery shop, plop down $3.69, and buy yourself a bag of Trader Joe's Organic Watermelon Jerky.

That's right. Watermelon. In jerky form. As in a famously watery fruit, highly sought after for its thirstquenching glory, dried and flattened and rolled up so as to eliminate any trace of a drop of some high quality H2O.

Listen, I'm about as baffled as you. Or I was. I first heard about this weeks ago and called every other day since then...but there were rollout delays, then weather issues, then...well, finally, I snagged four bags and couldn't wait to rip one open to behold this magical arid fibrous fruit wonder. Waited so long....

It's odd stuff, for sure. It's unquestionably a very concentrated watermelon flavor, as one might expect. It's not as intense as I anticipated, but I'm glad TJ's didn't go the added sugars route. It's just watermelon sans water.

Interesting tidbit from the bag bottom:

Wow! If I'm doing my math right, the end product is about 1/34th its original weight, and is about three quarts of water extracted. Watermelon was hitting that Lasix hard. 

All well and good, but what about the texture? How does it actually work?

The melon jerky is kinda stiff, fibrous, and a little sticky. Both bags I have opened thus far have had all the pieces clumped all together necessitating them to be plied apart carefully. I lack any better way to explain it than saying, imagine a thin, dense sponge that got baked dry. That probably sounds more awful then I intend it you, but there's a surprising amount of chew to it. It's not as much as a jerky from a regular source, but still. There's not too many seeds in the jerky either - I think I've seen maybe only two or three per bag, and they meld in well enough with the rest of the product.

When all said and done, though, I'm not sure how much I actually truly like the watermelon jerky. There's an absolute novelty factor at work, which hit me with some initial marvel, but once it wore off, I was just eating weirdly dry waterlessmelon. I've heard it said that watermelon jerky could be considered a vegan alternative to regular jerky - well, if that's your thing, go for it, but that's a bit of a stretch to me.

I brought some into work to share, and most reviews were pretty friendly. The melon jerky definitely made for some odd reactions and some flatout rejections...but most were positive.

My final call is, if you like watermelon and novel snackage, the jerky is worth at least one try. Worst comes to worst, you can do TJ's no-hassle return policy - but I doubt it'd come to that. I don't know...double fours? That's as much juice as I can squeeze here for these edible contradictions.

Bottom line: Trader Joe's Organic Watermelon Jerky: 8 out of 10 Golden Spoons.

Trader Joe's Cinnamon Croissant Loaf

If you love loaves of cinnamon bread and you have an affinity for soft, fresh croissants...

then reach for a piece of Trader Joe's Organic Watermelon Jerky!

LOL! That wouldn't make any sense, now would it? Besides, watermelon jerky isn't real...

What I meant to say is: "then reach for Trader Joe's Cinnamon Croissant Loaf!" 

It's apparently the illegitimate lovechild of one stupid, steamy night between a loaf of frisky cinnamon bread and a sultry croissant. I don't want to get into the logistics of that whole thing, nor do I want to be too judgy...but just suffice it to say that it's a beautiful mistake—a happy accident, if you will.

On its own, the bread is nothing to write home about. It's croissant-ish, but wants to be warmed up even more than a traditional croissant. There's some cinnamon flavor, but it's not overbearing, and it's not really sweet, either. Also, it's just not quite flaky enough straight out of the bag. 

Toasted with butter, on the other hand, this product is simply scrumptious. It's all the deliciousness of a croissant with all the convenience of sliced bread. The melt-in-your-mouth factor increases exponentially when toasted or warmed, as well. It's still not really sweet on its own, so just sprinkle a little extra sugar on top for killer cinnamon toast.

We read online that people were making French toast from this stuff. I twisted Sonia's arm into making some for me since French toast is above my pay-grade as far as culinary endeavors are concerned. It was worth every ounce of effort Sonia put into it. Simply delish with some nice sweet syrup. Hey, I did my part, too. I made sure the dogs didn't eat any when the wifey put the finished product on the table. 

Let's see: they've done cinnamon croissant bread and pancake bread so far. What's next? Waffle bread? Bacon and eggs bread? Cereal bread? Those zany product developers always keep us on our toes.

Bottom line: 7.5 out of 10.