Maybe it's because of my 9th grade biology teacher, but whenever I hear the word "protein," I can't help but think of science. "Protein" was so frequently the answer to her on-the-spot quiz questions, that if you'd answer one incorrectly with "protein," she'd politely say, "No, but thanks for playing." And just about 50% of the time, "protein" was indeed the correct answer. Any other incorrect answer would be met with a gruff "NO!" along with a personalized insult of some sort, generally along the lines of, "You're out to lunch, Mr. Rodgers!"
And heaven help those poor students who answered something other than "protein" when it was the correct response. Louise Grove's biology class was more than 20 years ago, but I'm still traumatized. To this day, "protein" just doesn't sound appetizing to me in any context.
But hey, at least the packaging doesn't read "Now infused with delicious structural components of body tissues!" I'm not sure if it would be accurate at all, but you'll never see them even attempt to advertise the presence of any other macromolecules. "Trader Joe's Hi-Lipid Veggie Burgers!" "Trader Joe's Hi-Carbohydrate Veggie Burgers!" "Trader Joe's Hi-Nucleic Acid Veggie Burgers!" None of those work even a little.
So protein it is.
I've gotten pretty good at putting personal bias on the shelf when trying new things from Trader Joe's over the years. I'm not 100% sure my aversion to the word "protein" isn't affecting me here, but there's a good chance it's minimal, at least. These just aren't the best veggie burgers we've seen from TJ's. The Vegetable Masala Burgers and Quinoa Cowboy Burgers would be at the top of my recommendations list.
There are two big, heavy veggie patties, individually wrapped in cellophane. They only give you microwave and conventional oven heating instructions. No stove-top method is listed. We heated ours in the oven. After baking, the exterior of the burgers was slightly crisp and dry, while the inside was a bit soft and mushy.
The main ingredient here is peas—or rather "pea protein blend," (YUM!) but the flavor isn't entirely pea-esque. There's something nutty about the taste, but you can also taste the black beans and a hint of garlic. The overall effect isn't particularly taste-tacular. It's a subtle flavor—some might even say "bland."
On the other hand, it's versatile enough, going well with cheese, lettuce, ketchup, and mustard—pretty much all the usual burger condiments and toppings, but in the end, I think this tastes too much like the veggie burger that red meat eaters are desperately trying to avoid. It tastes a bit like "health food" to me, and for that reason, I'll never buy it again. I do want to reiterate, though, that there are countless meatless options at TJ's that I'd happily consume on a regular basis.
Although she agrees this isn't the best veggie burger option at Trader Joe's, Sonia liked this product significantly more than I did. She liked that they were very filling and easy to prepare. Three and a half stars from her. Two and a half from me.
Bottom line: 6 out of 10.