I'm aware purple carrots are a thing. I've seen them, heard about them, and have even eaten them cooked on one occasion. But somehow, my fleeting experience with them didn't quite prepare me for the taste of this beverage.
Both Sonia and I immediately noted the similarity to beet juice. No, not beetlejuice. Beet juice—which thanks (or maybe no thanks) to Trader Joe's, we're familiar with as well. Must be the purpleness that makes it taste like beets. Am I right?
It also does taste vaguely like traditional carrots, but not quite as much as I expected it to. The splash of lemon is barely detectable. A bit more of that tartness might have helped, but I doubt it would have done much to influence the overall essence of the drink.
The WG@TJ's team has encountered carrot juice in the past. Even purple carrot juice once before. But in each of those previous cases, the beverage was heavily sexed up with more palatable juices like grape, apple, and/or orange. I think that's what we need here. I'm happy this beverage is organic and healthy and all, but the drinkability factor needs a little help.
Sonia's been trying to do that thing where you drink like two teaspoons of apple cider vinegar a few times a day for weight loss and heath, and she thinks this product is barely more drinkable than raw vinegar. However, she wants to like it and assumes that the taste will grow on her. It won't. I know her. But she gives it a generous three stars anyway.
I kinda want to like it, too. But I don't. I'll give it two stars since it's organic and "good-for-me."
Bottom line: 5 out of 10.
Bottom line: 5 out of 10.