It definitely packs a heavy ginger punch, but the lemon and echinacea add an unexpected softness and complexity to the flavor. Just imagine iced echinacea tea sweetened with honey, mixed with lemonade and a potent ginger brew. It's not for everyone. Sonia was turned off by the heavy ginger flavor. It's especially noticeable in the finish. You're left with a sinus-clearing blast of ginger spice—and I don't mean Geri Halliwell. I liked it for that reason, unlike my sweet wife.
I must admit, there is something "medicinal" about the taste, for lack of a better word. It's almost as if they started with Thera-flu as a base, then sweetened it a bit more and threw in some raw ginger. But along those same lines, it felt therapeutic, too—like it might help ward off a winter cold.
I'm sure this beverage would work well hot, served steaming in a coffee mug. But neither of us tried it that way. I was happy to chug it down on the rocks. Sonia just wanted more lemon flavor, and less of that vibrant ginger. Sonia will go with a 2.5, and I'll go with a solid 4.
Bottom line: 6.5 out of 10.