Actually, that's not really true. I'm not all that big a coffee drinker at all. I just wanted to start this post off with that line. My wife is dark-ish and sweet...well, at least most of the time. But if I drink coffee at all, I like it milky and sweet. I'm a wuss when it comes to coffee.
So if any of you are like me, you'll definitely want to prep this stuff up with lots of milk and sugar, and maybe even some water before you drink it. In the manner of a true foodie-hack, I did drink some straight from the bottle. It's bitter and STRONG that way. Whoowee! It tastes like arse, but it'll wake ya up, though. The bottle recommends mixing it with two parts milk or water for every one part concentrate, but that can be adjusted to suit your personal taste.
Prepared the proper way, with a bit of sugar of course, it's mild and tasty. I'm a little more into cold coffee drinks than hot ones, even in the winter. So I guess this stuff is kind of up my alley since it's meant to be drunk cold. I'm going to try to not dock any points just because I'm not a coffee guy, although Sonia, who's a little more of a coffee connoisseur, wasn't even quite as thrilled as I was.
And just for the benefit of you folks doing research on Trader Joe's coffees, and to keep you on our blog for a bit longer, rollicking in our ocean of glorious product reviews, I'm gonna go ahead and provide the following links to other coffees we've reviewed. We've checked out Café Pajaro, Italian Roast, Gingerbread Coffee, Kauai Coffee, and New Orleans Style Coffee. Of the ones I've personally tried, I would have to put this one near the top of the list. Sonia would put it somewhere in the middle. 4 stars from me. 3 from her.
Bottom line: 7 out of 10 stars.