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Monday, April 1, 2013

Trader Joe's Everlasting Organic Fair Trade Free Range Salmon Breakfast Muffins

Well, friends, there's not much more that can be said other than a few years' worth of hard work on this blog has finally paid off. Big Joe (as in THE Big Joe, ruler of the Trader Joe kingdom) has finally noticed us, and has reached out to us in light of our usually positive-if-not-glowing, always-free-for-them publicity we give his company, and has decided to reward us. No, it's not with our dream jobs with the Fearless Flyer. It's not an on-the-house case of two-buck Chuck. No, friends, this is something much, much better.

We've been selected via plume of white smoke at the Monrovia headquarters to be the very first to sample a brand new product and have been allowed to write about it only after some long, late night negotiations. Now, we may have let this go to our heads a little, and so may be a little biased and all when we say this, but it's the best thing we've ever tried from Trader Joe's: TJ's Everlasting Organic Fair Trade Free Range Salmon Breakfast Muffins.
Okay, yeah, that might sound a little...unsettling at first glance. Well, trust us, because as always, we're right, and even if we're not, our opinion counts more than yours anyways. These are amazing. Each bite is like kissing the lips of God. They are lifechanging. You'll never go back to any other breakfast muffin again.

They're a bit difficult to describe though. "What's so difficult to explain about a slab of salmon on an English muffin?" you ask. Well, first off, the salmon is puffed into "culinary foam," via blasts of air from N2O cartridges. The process not only turns the fish into a fluffy, whipped gourmet treat, but it extends the flavor and shelf life of the product indefinitely, hence the "Everlasting" part of the product's title. Each of the toppings, including cream cheese, lox, and bran flakes, are deconstructed to the molecular level in a top secret particle accelerator, overseen by the very same physicists who rose to fame with their exploits at the Large Hadron Collider in Geneva, Switzerland. Their latest project resulted in the confirmation of the existence of "the deliciousness particle," first theorized in 1985. And each of these muffins abounds with liberal amounts of deliciousness particles—they are delectable indeed.

Even more astonishing than the flavor is what's included in each and every package. To verify that each salmon used is in fact organic, fair trade, free range, happy and otherwise socially well-adjusted at time of harvest, there's a small booklet inside that gives the salmon's entire life story, starting from when their forefather first spawned upriver and up thru their awkward salmon teenage years. Our particular salmon's name was Henry, and he mostly just enjoyed swimming and being in school. One day he aspired to be the right tackle for the Miami Dolphins. Well, Henry, you got yourself a better fate than that. 
Henry's foamed-up form, and those of each and every salmon, rests atop a bed of the finest fair-trade Ecuadorian quinoa, Indian oats, and Chinese amaranth, cooked to golden-brown perfection in an energy-efficient solar oven. And incredibly, the farmer of each of the grains has autographed the packaging and included a statement certifying that he got equitable treatment when he exported his product.

One part of our agreement with Big Joe was, we were not allowed to take pictures of the packaging or actual product, so as to not tip off the competitors too much. However, they didn't say we couldn't try to replicate them using MS Paint, hence the, umm, incredible and nearly authentic reproductions we provided. Speaking of competitors....word on the street is, Whole Foods will be offering a version of these, and though the pricing isn't official, we hear it involves a 15% down payment and two-thirds of your left pinkie. That's a bit steep - Trader Joe's will be selling them for $1.99. 

We're not sure why these are marketed as breakfast muffins. Don't get us wrong, eat one first thing in the morning and automatically the sun shines a little brighter and the birds chirp just a little louder and your stocks are guaranteed to hit an all time high in just a few hours, but these everlasting, shelf stable sandwiches are so amazing, and require no refrigeration or freezing or anything, and actually can be stored in temperatures of up to 194 degrees Fahrenheit without compromising product quality, so buy a whole stash! Keep some in the desk at work, some in the minivan for the kiddos, heck, even stash some under the couch for, you know, one of "those nights." They're appropriate whenever, so don't be shy.

For the culinary and food-science benchmarks that they set, for their unbelievable taste and texture, and for their incredible value, these muffins earn top ratings from all four of us here at WG@TJ's. For the first time ever, we offer a better-than-perfect score.

Bottom line: 20 out of 10.

Friday, March 29, 2013

Trader Joe's Garlic Fries

I have random pictures on my iPhone. Take, for instance, this lovely looking picture of Trader Joe's Garlic Fries. I don't remember taking it. It might have been a few weeks ago when we had them last. It might have been any one of the several times Sandy and I munched down on them over the past couple years. About a year ago at this time, we were eating a lot of fries. Pregnancy and sympathy can certainly do that. While we favored the sweet potato frites, these were a common-enough pick up...I think her watching the Twilight movies and her strong desire to not  have a vampire baby might have had something to do with that. Eh well. Stumbling across the picture was a little bit of providence, as our latest trip to TJ's produced much of the same staples as usual without much of anything new to review, so here we go.

They're not bad. These fries are the type with a little extra batter on them to make them a little extra crispy and greasy even straight from the oven. They're also pretty generously cut. I approve of that. I'd recommend baking them a little longer to make sure they're a little extra crispy, because the garlic goop comes in a little pouch on the side that you swish your fries in a bowl once baked. That leaves the potential for a plateful of limp, very non-crispy fry. That's not good. That brings us to the garlic sauce...it's decidedly very garlicky. You've got to like roasted garlic to like these, because man, it's strong. We've used the whole pouch and have found that the "less is more" approach works better. Also, in retrospect, I wonder if drizzling the garlic oil on the fries then baking for an extra couple minutes might not be a bad approach to try and avoid the inevitability of a few less-than-perfunctory spuds. Anyone try that method?

That biggest gripe I have, though, is if you follow the instructions and pay attention to the labeling, you have to bake the whole bag at once (I guess because of the one pouch of oil), and that's seven servings. Maybe that works well for the seven dwarves, but for just me and the wifey (Baby M's still a bit too young), that's a lot. Granted, I think the serving sizes are small, because, um, well, we can eat the whole bag (not that we should, but we can). There's probably some sort of creative solution that doesn't involve reheating them, because that's gross.  Also, it'd be preferable if it involved not storing the excess oil in my fridge, because knowing us it'd end up going bad and making a nasty piece of Tupperware we'd fight over cleaning up (I always lose those).

To wrap it up, the Trader Joe's garlic fries aren't necessarily fantastic, but they're not terrible either. I'm "borrowing" the packaging picture from a veritable fry expert, French Fry Diary, and their review, while a bit more harsh than ours, isn't too far off the mark either. They're not bad, and they're worth the occasional pick-up, but not much more than that. Split our score as you see fit.

Bottom line: Trader Joe's Garlic Fries: 6.5 out of 10 Golden Spoons

 

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