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Monday, December 3, 2012

Trader Joe's Unsweetened Cocoa Powder

After living the first five years of my life in Hershey, PA, just blocks from the famous intersection of Cocoa and Chocolate Ave, and then growing up no more than an hour away from Hershey after that, I developed a mild sense of brand loyalty to the massive chocolate corporation. I'm not a chocoholic by any means, but I don't go out of my way to avoid chocolate, either. Who does?

And, as many of you regular readers may know, I'm open to try new things and I can provide the average person with a few insights about most Trader Joe's foodstuffs, but my child-like sweet-tooth refuses to be ignored. I'll often choose a "chick-drink" over beer, and I very rarely drink coffee because I want my caffeine to taste like candy. So I indulge on energy drinks instead. Likewise, I'm all about white chocolate and milk chocolate, and haven't much love for the dark stuff.

Now, I'm married to a beautiful Mexican-American woman, and one of the prerequisites for that is a love of traditional Mexican beverages, such as champurrado and Abuelita, which is pretty similar to Trader Joe's Spicy Hot Cocoa. All those beverages get a big thumbs up from me, as does microwaved Hershey's syrup and milk. But this stuff is darker than them all. It's bitter. Even after the specified tablespoon of sugar, my hot cocoa was thick, rich, dark, and not very sweet. I put the sugar in myself. It's scary how much sugar I put in. A tablespoon is big. There was practically as much sugar as there was milk. And still, no sugar shock. No sweetness surge. That's something I'm looking for in a chocolate. That's something I crave. And there are those of you who would tell me that if it still wasn't sweet enough, I should have just gone ahead and put another spoonful into the cup. But I couldn't. That would have been wrong. Like asking Santa to bring me diabetes for Christmas. It was just a bit disappointing.

But for those of you with "refined palates," you'll agree with my wife: this stuff is delicious. Coffee connoisseurs and lovers of beany things, rejoice. And go buy a box. The packaging proclaims that the product is made with Tumaco beans from Colombia. Apparently, Juan Valdez and his ornery mule picked up a sack of cocoa beans while he was out there in the bush collecting coffee, and he sold it all to Trader Joe when he came to port. I googled "Tumaco cocoa" and more than half of the results I found referenced this Trader Joe's product. I'm not sure if that reflects the success of Trader Joe's brand or the fact that "Tumaco cocoa" really isn't that famous. Either way, I think you folks that like dark coffees and chocolates will like it.

On that note, I don't want to give it a deceptively low score. I can tell that it's a quality product. It's just not my cup of tea..er, hot cocoa. I'll give it a 3.

Sonia, predictably, gives it a 4.5. She loved the drink and would like to add that it's good for baking, too. She used it in a cake she made. It was yummy.

Bottom line: 7.5 out of 10.

Thursday, November 29, 2012

Trader Joe's Kona Coffee Shortbread Cookies

Okay, you probably know by know that we're just a couple amateur-hack food reviewers, which we proudly proclaim. But exactly how amateur-hack are we? While Nathan proclaims his love of 80 cent chicken pot pies, I'll admit that I have no idea how Kona coffee actually tastes. Never had it. I know it's supposed to be among the best coffee-types in the world, and there is a particular variant available at your friendly neighborhood Trader Joe's. And I know that costs about $20 a canister, which may or may not be a fair price for such sacred roasted beans, and while there's at least some folks who say it's good, I think I've heard or there that it's not worth the price. Normally, this would be something I'd investigate for the benefit of you all (like Nathan tackling that birdless bird last week - did it have vegan tryptophan for authenticity's sake?), but to be frank, I have better things to drop a Jackson on these days with a growing baby in the house. Plus, if you read enough of my other coffee reviews, you'll see I don't know much about coffee to begin with, so I'd have no intelligible opinion anyways.

But cookies? Yup, got those down. And when Trader Joe's has something with the long, tastebud-tingly name of "Kona Coffee Creamy Half-Dipped Shortbread Cookies," well, I can take the ol' college try and attempt to say something smart. Let's have a go, shall we?

I like them okay. But I want to like them more. Like, I really want to like them a lot more than I do. Really. The shortbread cookie part, by itself? Fantastic. Like the finest of shortbread cookie bounty upon the earth, these are melt-in-your-mouth crumbly wonders that satisfy the deepest of sweet tooth cravings. Absolutely, deliciously, sugarfully confection perfection. Love them. That's for the naked half. For the part clothed by the cream frosting....meh. Best way I can think of to describe it is, it's like when you pour too much cream into your coffee, so the cream:coffee ration is way out of whack and it leaves that sickly sweet-creamy flavor in your mouth. That's what I get on that side. All the good brought forth by the cookie gets lost in the frosting. I almost wanted to scrape it off. I probably should have. As for the "Kona coffee" part, both the cookie and the cream have actual ground Kona beans in them. This might be more an indication of my ignorance than an indictment of one of Hawaii's finest offerings, but it doesn't sway me much. There's certainly a nice coffee flavor in the shortbread, which I love, but you could tell me it's Folgers and I wouldn't bat an eye. Perhaps I lack the training to enjoy the nuances and subtlety. Or perhaps one cannot reasonably expect to experience all that is Kona coffee through a relatively simple cookie. Call that one as you see it.

All that being said, the package didn't lasted less than 24 hours in the house once Sandy and I cracked it. Given how yummerific the portion unspoiled by creamy excess is, we could probably binge out on them if we weren't sticking to the ascribed two-at-a-time. "They're just so good and crumbly, the texture's just so good," Sandy said. She also agreed with me about the creamy frosting, though, making it the only demerit in her mind. She says a four. Me? Drop a spoon lower. That's how* this particular cookie crumbles.

Bottom line: Trader Joe's Kona Coffee Shortbread Cookies: 7 out of 10 Golden Spoons
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* Do people still make the "*removes sunglasses*" joke?   

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