Trader Joe's Organic 100% Natural Fruit Wraps

I used to love those fruit roll-ups that were so popular in the 80's and 90's. They were the epitome of "fun food." And then Betty Crocker started doing crazy stuff with them like fluorescent colors and little shapes you could punch out of the sheet, and things just started to get out of control. After kids had stuck the roll-ups over their eyes, punched out the little shapes, and played with them on the table, the fruit was covered in a thin layer of dirt and little fuzzies. It was kinda gross and we all knew it, but the roll-ups still tasted good, so we shoved the bits of flattened fruit puree into our mouths, along with the millions of microbial invaders that had hitched a ride on the roll-up and our sticky hands. I figure it just strengthened our immune systems in the long run and perhaps prepared our bodies to fight off H1N1 and other such modern-day calamities.

Flu vaccination? Please. I've eaten fruit roll-ups off an elementary school classroom floor. My white blood cells can handle whatever the swine flu has to dish out.

And I also figure that eating more organic fruit can't hurt in the ongoing battle against viruses and germs. That's one of the many reasons I wanted to check out these fruit wraps from TJ's. Pretty much the entire ingredients list is fruit purees and fruit juices. Au naturel. And maybe it's my slightly more sophisticated palate, (it really hasn't changed that much since I was 8) but I think these taste way better than those old Betty Crocker fluorescent deals I used to peel off the plastic sheets in third grade.

I'm not totally sure why they're called "wraps," either. They're not wrapped around anything, they're just thin layers of fruit. I think people used to call this kind of thing "fruit leather." Maybe Trader Joe's wanted to steer clear of the whole inedible cow-hide theme entirely, so "wrap" seemed more appropriate.

At any rate, they're very fruity and they're incredibly moist. When you open the package, they're completely coated in a layer of what would appear to be apple juice—it wouldn't be much different if you dunked the entire wrap into a glass of fresh apple juice just before eating it. But no complaints there. You can hold the whole thing by the wrapper while you eat. No need to get your hands all sticky.

All the flavors I've tried are really good. There's not a whole lot of variation in the taste of each kind, but you can tell some difference. They're chewy, soft, and sweet. They do stick to the roof of your mouth and teeth sometimes, but you'll get that with fruit leather or whatever you want to call it.

Another solid, healthy snack offering from TJ's. Double 4's.

Bottom line: 8 out of 10.

Trader Joe's Jumbo Cinnamon Rolls with Vanilla Icing

Somewhere in middle America, in some dank, dark basement full of sharp kitchen utensils and 60's memorabilia, a narrow beam of hazy sunlight spills in through the window at the top of a cinderblock wall, illuminating the Pillsbury Doughboy, alone, languishing in a moment of self-pity. Deep in thought, the chubby fellow is sharpening his favorite pastry knife...and plotting his revenge...his revenge on Trader Joe.

Cost-wise and taste-wise, these cinnamon rolls are enough to send even the most agreeable of bakery mascots into a jealous rage. I really couldn't think of any other good bakery mascots...except for maybe that Bimbo Bear, and let's face it, a little something is lost in translation with that particular immigrant bruin—or rather, perhaps, a little something unwanted is gained in translation.

Now, I can't think of anything to complain about with these cinnamon rolls, except for maybe the high fat content, too many calories, etc. But hey, you don't buy jumbo cinnamon rolls in order to drop a few dress sizes. And no, I don't wear dresses. I was speaking to our primarily female audience.

So like I was saying, I can't think of anything to complain about...but Sonia can! Because she was the one who prepared them in the kitchen. She claims that she followed the instructions exactly, but that the packaging assaulted her as she attempted to remove the first two cinnamon rolls from the container, or something like that. She was only trying to take out the first portion of the dough, but according to her account, all six rolls ganged up on her and attacked her straight out of the package. She baked the first two rolls, but then she was forced to put the remaining four into sandwich baggies, as the cylinder the pastries originated from was destroyed in the debacle. She was thoroughly disgusted...so much so, that even the incredible taste of these huge, fluffy pastry rolls failed to fully atone for her traumatic experience in the kitchen. She docked a point and a half before she even tasted the finished product.

But I must say, the icing was good, although there's not exactly a plethora of it. We had to use it sparingly to make it last for all six rolls. But the pastries were soft, tender and sweet. There was a great balance of cinnamon throughout the product, unlike Baker Josef's Cinnamon Crumb Coffee Cake, which may or may not have been our fault...

I'm going to have to give them 4 out of 5 stars overall. Sonia gives them a 3.5, but her score would have been higher if not for the faulty packaging. Overall, I think these rolls are quite a success. Tell the Pillsbury Doughboy to pack it up and hit the road. And Trader Joe, watch your back!

Bottom line: 7.5 out of 10.