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Tuesday, August 2, 2011

The I Love Trader Joe's College Cookbook

Perhaps it's fate that State College, Pennsylvania, home of my alma mater PSU, will see its first Trader Joe's store open later this year. Maybe it's no coincidence that this blog, fueled by a love of Trader Joe's food, is helmed by a duo of proud Nittany Lions. And possibly it was no accident that this ingenious cookbook, authored by professional chef and food writer Andrea Lynn, is now available to Penn Staters and other college students around the country, to potentially save them from the same food-crimes that I myself fell victim to some 10 years ago there in Happy Valley.

During my college years, I lived in a big house on Beaver Avenue with five other guys, all Penn State students. To put it mildly, our house could have used an interior decorator's touch. But as a wise film professor once told me, "Your budget is your aesthetic." That statement was not only true for filmmaking, but it could also be applied to nearly every facet of living, and we, the inhabitants of 622 W. Beaver Ave. took that idea to heart, decorating our house as our ultra-low budget dictated. Our shelves were lined with light-up Santas, LP record covers of bands we'd never heard of, a few mannequin heads, and a five-foot tall styrofoam cactus from a Chi-Chi's restaurant. We took what we could get, and we made things look interesting, if not aesthetically pleasing. Our budget was our aesthetic indeed.

And eating habits were no exception. Our cupboards were a collection of college-fare clichés. Cans of tuna and Spam lined the shelves, topped by rows of easy mac, ramen noodles, and loaves of semi-stale bread. We were frightened of cooking and intimidated by grocery shopping. Taco Bell's 49¢ taco night was the sole representation of "international cuisine" in our diets. In short, we were poor, and we ate poorly.

However, today's collegian need not suffer such culinary woes—not even one who's strapped for cash—not so long as he or she has a Trader Joe's store nearby and The I Love Trader Joe's College Cookbook in hand. With incredible full-color photos and easy-to-follow instructions, the book guides readers through 160 pages of cheap and painless recipes. Even the most inexperienced cooks can whip up dishes like the Thai Red Curry Deviled Eggs, pictured right.

Don't think you've got the culinary skills? No worries, these are "dishes you can't eff up." The foods in this book are seriously simple to make. There's a system of icons indicating things like which recipes require no cooking, which ones take less than five minutes to prep, and which ones can be made using only a microwave. Most of the recipes only list 3 or 4 steps of instructions! It really doesn't get much easier than this.

There are even drink recipes in here: both non-alcoholic and otherwise (for college students that happen to be OVER the age of 21!) And really, I graduated from PSU a decade ago, but I am still opposed to spending a lot of time in the kitchen, and this is totally my kind of cookbook. It isn't just for university students. Think college kids, but also think bachelors, lazy people, fans of Trader Joe's, and lovers of all things streamlined and efficient.

Man, that pulled pork sandwich picture is making me hungry. And yeah, you guessed it—you can make it with a recipe in The I Love Trader Joe's College Cookbook, available now on Amazon.

Also stay tuned for our next reader contest in which you could win your very own copy of Andrea Lynn's I Love Trader Joe's College Cookbook! In the meantime, check it out on Facebook and click "like"!

Sunday, July 31, 2011

Trader Joe's Sugar, Chocolate & Coffee Bean Grinder

There's some things that hold a lot of appeal for Sandy that, while I understand on a certain level, I'm not really all that enamored by. Take, for instance, gadgets like any e-reader device. I know that as humans we come preinstalled to like anything with a glowing screen as a standard feature, but, to me, if you're gonna read a book, make it an actual book. Not Sandy. She's been researching these and polling friends left and right about the Kindle, Nook, and whatever else is out there these days as she's been saving up her babysitting dollars for one of these and has been talking about them endlessly. We've talked about it, and I get the arguments for, like ease of portability (Sandy at any time can have up to seven books in a backpack, though I believe she can still only read one at a time), but the arguments against are much stronger to me, such as: breakability/durability (like if you were planning to read at a beach, would you really want to take one of these? Think of all the places sand could go), risk of theft (airports, etc), "another screen," and finally, just, there's something about a book and holding it in your hands and turning actual physical pages that make it a more satisfying experience. And don't get me started on the iPad and other tablets. It strikes me as just being an iPhone for old people, kinda like the large print Reader's Digest you see at nursing home versus the regular sized ones. If they could be a viable, versatile-enough alternative to a laptop, sure, I could be on board, but until then they seem like some overall gimmicky marketing ploy to get folks to spend money they don't have on things they don't need. Maybe I'm some old school ornery codger, but I just don't get it. Sandy definitely does, and we've come to more or less a truce about it, and chances are she'll be picking up a Kindle or something soon, and maybe then I'll see the light. Til then, meh.

Of course, this is a bigger example of something that plays out in much smaller circumstances. Take, for instance, Trader Joe's Sugar, Chocolate & Coffee Bean Grinder. Last week, Sandy spotted it on an endcap touting TJ's new products and immediately started this kinda weird, silly, not remotely serious little"gimme gimme oh please please please" dance that immediately said "You better put this in the cart, there, Mister." Since it was something like two bucks, eh, sure. Cheaper than an e-reader. Sandy's little dance was definitely cute and gave me a chuckle, so I didn't mind, but whenever we have a kid and Little Russandra does that, you can bet I won't be so amused.

Okay, so I get the appeal of the sugary chocolatey coffee beany grinder guy. There's a built-in grinder that, instead of dispensing tellicherry pepper or sea salt, grinds up sugar crystals (both brown and white), chocolate bits (dark?) and coffee beans wherever you can dream it can go. Good in theory. The side of the grinder says it goes great with ice cream, coffee, and toast, among other things. Sandy's preferred method of consumption is to hold it high and grind directly into her mouth*, which she did once we got home like a sugar-deprived lunatic, and still does occasionally when she thinks I won't know but I can hear the telltale scrapy-grindy sound from the living room. Anyways, I tried it on vanilla ice cream, which was alright. I could definitely taste the three main elements and it almost made my ice cream not taste like plain vanilla, and added a gritty, crystally texture that though a little odd wasn't completely unwelcome. When ground on top of coffee, it honestly didn't add too much, which shouldn't be surprising if you think about it. While okay with buttered toast, if I wanted something sweet and tasty on toast and have it not be jam, I would have much preferred the timeless classic of cinnamon and sugar. And finally, straight from shaker to mouth...meh. That's a silly, not overly rewarding thing to do if you ask me. Overall, I think it's safe to say it just doesn't tickle my fancy all that much.

If you ask Sandy, though? She loves it. Besides the aforementioned methods of consumption, she's also put some on top of cottage cheese and maybe yogurt, too. She loved it with ice cream and with toast, but agreed with my thoughts about it with coffee. And I hear her grinding away in the kitchen often enough to know that she's happily plotting her next cavity in a way she finds most satisfying. Sandy said she gives it a four, which I thought was low for her but made sense when she explained, "It adds flavor, and it's really good, but it could add more." Me? I think I've made my opinion fairly clear, but to summarize it strikes me as being something akin to parsley for your desserts. Looks good, but doesn't do much of anything worthwhile, a Paris Hilton of the pantry, if you will. I'm going with a 1.5.

Bottom line: 5.5 out of 10 Golden Spoons
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* For some reason she wouldn't let me take a picture of this. I can't imagine why.

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