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Tuesday, February 15, 2011

Trader Joe's Trader Potato Tots

Xerox. Kleenex. Scotch Tape. These are all pretty commonly known, pretty commonly used terms we use that are actually trademarked brand names. Like, somebody asks you for a Kleenex, and you know to pass them a tissue, whether it's that brand name or not.

But tater tots?

Excuse me, I mean Tater Tots™.

Yes, Ore-Ida actually trademarked the term Tater Tots™ to refer to those little, crispy, semi-greasy, hot, salty, irresistible cylindrical logs of tasty, potatoey goodness known by any good red-white-and-blue-blooded kid ever subjected to cafeteria food in the past fifty years. And to most adults, too. I have yet to find anyone who doesn't like a good, heaping serving of tots, and if I were to find someone, I'd assume they either grew up in a cave on the moon or were a Cyborg. Most likely, both.

Anyways, that trademarking thing is a little unfair sometimes, I think. For instance, Trader Joe's wants to make Tater Tots™, and can't call them that for legal reasons, although they are universally colloquially known as such in the parlance of our times. So they have to come up with another name and the best they can do is "Trader Potato Tots." Yeah, try saying that five times fast (it's even tougher with your mouth full of them). So many things wrong with that name. I mean, what else would you make a tot out of that would lead you to specify it was made from a potato? I've never heard of a broccoli tot or kumquat tot or carrot tot or anything like that. I'm fine with "tater tot" because it's natural and easy to say; "potato tot" is not. And do I want to know what a "trader potato" is? For some reason that conjures up the image of a potato made out of tofu to me, which I don't think is possible (and may be more technically a "traitor potato"), which just isn't right. Don't mess with the goodness of a potato, especially in one of its finest incarnations as a tot. The best alternative for a name I can think of is Trader Tots, though I'm a pharmacy technician and not a trademark lawyer, so I don't know if that's consider too closely named to Tater Tots™.

Anyways, forget all that and let's start chomping. And chomping. And (I wish) more chomping. Needless to say, Sandy and I love these. We usually bake them up (if we had a deep fryer, we'd deep fry everything, even bacon) and plow them down as soon as they're cool enough to bite on down. They seem pretty much unsalted, so sometimes we sprinkle some on, or douse them with a little hot sauce. Sometimes, we just grab them by the handful and mash them on down the trachea. That's usually the nights we make them after going to the gym. The only thing semi-negative thing about them is, Sandy and I have been trying to watch what we eat, and we figure portion control is a good thing, so we try to eat only one serving of whatever we eat. According to the nutrition label, one serving of these guys is only ten tots! Find me anyone, other than my wife and a crotchety, stingy blue-haired cafeteria lady, who thinks eating only ten tots is a good idea. Impossible. If Trader Joe said I could eat more on the label, then I would be allowed. Sigh. On the plus side, you get a two pound bag for only about $2, which at our consumption rate makes them last a while, though certainly not by my choice.

I'm not describing much about what they taste like, because imagine an ideal, good, tasty tot, and yup, that what these taste like. Tots are a classic taste that's so comforting, so good, and honestly, so hard to mess up. Kinda like meatloaf in that regard, though I've had bad meatloaf (never yours, Mom or Megan), and have never ever had a bad tot. So our ranking reflects more of our general feeling towards tater tots .... which is total love. Five from the Mrs and you can take five from me ... uh, Sandy, I'm talking about Golden Spoons, you cannot take half of my allotted tots, you give those back right now! Sandy!!!!!

Bottom line: 10 out of 10 Golden Spoons

Monday, February 14, 2011

Trader Joe's Old-Fashioned Donut O's

I don't know if donut holes came in molded plastic containers like this one back in the olden days, but the ingredients list for these little guys is certainly a throwback to the days that pre-date hydrogenated oils, high-fructose corn syrup, and other deadly garbage...there are a few strange chemical type words farther down on the list, but the main ingredients are all simple things I recognize.

In fact, the main sweetening ingredient is grape juice. It's an interesting choice for a pastry, but it works. I was a bit wary at first because of the grape juice, and because the front of the package declares that the batter is made from sour cream. Again, an enigmatic choice for a donut hole ingredient.

When I first looked at these donut o's, all covered in powdered sugar, I thought they resembled Munchkins from Dunkin Donuts. So my habit-driven brain primed my tongue for the sweet, familiar taste of a Munchkin. Initially, I was disappointed.

But after walking away from the donut o's for an hour or two, I realized that what I had tasted was something both classically delicious and brand new. Trader Joe's made no attempt to copy the taste of Dunkin Donuts or Entenmann's or Krispy Kreme. They aimed for sophisticated palates and created something inspired by the bakeries of yore. They made a simple, subtle dessert delicacy, the likes of which I have seldom had the opportunity to enjoy.

I went back for more, and so did Sonia. We polished off the box in a little over a day. If you're wondering, they do NOT taste like sour cream, or grape juice, or any common donut. They have a unique flavor that's difficult to describe, and an incredible texture that would rival many fresh-baked pastries. They're relatively low calorie and low fat.

If you really want a sugary-sweet, lard-laden donut, go to Dunkin. If you want to try something different, definitely check these out. Sonia rates them a 4.5 out of 5. I agree. 

Bottom line: 9 out of 10.

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