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Friday, November 22, 2024

Trader Joe's Belgian Cookie Collection


First of all, THANK YOU to those who have followed, shared, commented on, and supported this blog for so many years. If you read this blog but haven't checked out our YouTube channel lately, I highly recommend doing so. From 2011 - 2022 we were doing just 4 or 5 video reviews a year for the heck of it. In July of last year, I decided to do a video for just about every single written post. I figured I already had a "script" from each of these blog posts and some visuals in the form of the product photos we were taking for each review anyway, so I began reading the review into a mic and then simply adding some background music and stock photos.


From there, we picked up the frequency of our "live action" video reviews where the beautiful wifey and I sample Trader Joe's food items on camera and have full discussions of those products. Although I still have far to go, I've gotten better at editing. I've worked in some very interesting AI generated songs into certain videos. Sometimes I write the lyrics and let the artificial intelligence do the instrumentation and other times I let the AI write the words, too. Some of the videos are quite watchable but it's difficult to stand out in the sea of quick cut TikTok'ers and young "Trader Joe's Haul" aficionados who've already amassed millions of loyal fans.


If we do the video review first, I generally want there to be a written companion, but doing a traditional blog post essentially doubles my workload—having to shoot and edit a video as well as a written review with still photos. So on one or two occasions, I simply copied the video transcript, cleaned it up a bit, and posted it as the written blog post here. For longer videos such as the one below, posting the transcript isn't really practical, so I'll simply post a few summarizing thoughts and let the video do most of the talking. All that to say that the meat of this review is in the YouTube video only and if you'd like to hear our thoughts, simply click "play." Many thanks to those of you who already watch, like, and subscribe.

TL;DR — Watch our YouTube videos.


Trader Joe's Belgian Cookie Collection in a nutshell: The presentation of this $11 import is stellar. Most of the 90+ cookies are fairly run-of-the-mill shortbread covered in various types of Belgian chocolate. Only 3 or 4 of the twelve varieties really stand out as unique. We'd buy again if we were headed to a big holiday shindig or buying a gift for someone who really loves Belgian sweets. For a cheaper and smaller option of comparable quality, see Trader Joe's Belgian Cookie Trio.

Bottom line: 7.25 out of 10.

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