Trader Joe's Organic Midnight Moo

The first five years of my life or so were spent in Hershey, just blocks from Hersheypark, Chocolate World, and the old chocolate factory. My family kept in touch with a few folks in the town for many years after, so we'd find ourselves there quite often even after having moved away. You'd frequently smell cocoa wafting through the air of the affluent Pennsylvania neighborhood, and of course much of the local economy revolved around the chocolate industry.

Even in a town about an hour away, it was hard to escape the influence of Hershey and their world-famous chocolate brand. Thanks to some food sensitivities, I wasn't allowed much, if any, chocolate in my early years. Nevertheless, as I was treated for and grew out of said intolerances, I was heavily exposed to Hershey's chocolate and Hershey's syrup as I grew up and they naturally became my reference points for all things chocolatey.

We've frequently been criticized for comparing Trader Joe's chocolate products to Hershey's since, in the opinion of many chocolate snobs, Hershey's isn't that great compared to, say, European chocolate. In fact, foreign chocolate connoisseurs are often inclined to say that Hershey's tastes like literal vomit. But I digress. All that to say I'll be comparing this syrup primarily to Hershey's because I'm not all that familiar with any other brands.

Let's start with the ingredients. Hershey's kicks things off with high fructose corn syrup. It could still be those childhood food allergies lingering around, but my body hates HFCS. Trader Joe's syrup uses organic cane sugar. Good stuff. From there, the ingredients in Hershey's get even more unpronounceable and artificial, while Trader Joe's sticks with organics and basics.

Still, I think I like the taste of Hershey's a little better than this Trader Joe's chocolate syrup. It's sad, but I think my palate is just used to consuming chemicals, dyes, and fake stuff. Hershey's is a bit sweeter and thinner, both of which make it just a tad more chuggable. Trader Joe's syrup is a "darker" cocoa and it has a heavier consistency, which makes it harder to dissolve in milk. It's much more optimized for topping vanilla ice cream or other desserts in my humble opinion.

TL;DR—Trader Joe's Midnight Moo uses much higher quality ingredients than Hershey's but there's still something familiar about the old standby that makes it taste slightly better to me.

$3.99 for the squeeze bottle. Apparently this product was around years ago, got discontinued, and then came back again somewhat recently. Would I buy again? Maybe. I think it's growing on me. Four stars from Sonia, three and a half from me for Trader Joe's Organic Midnight Moo.

Bottom line: 7.5 out of 10.