Trader Joe's Ube Joe-Joe's

Trader Joe's is really running with this ube thing. Weird, right? Purple yams. Apparently they've been popular in Filipino food since time immemorial. TJ's has done ice cream, pancakes, tea cookies, pretzels, and spread so far. Why not make ube-flavored sandwich cookies?

Well, I can think of one reason: nobody is asking for them.

Ahem, but nevertheless, Trader Joe's will go ahead and give it the old college try and roll out a surprisingly tasty cookie, even if perhaps a bit odd. Let's open our little rectangular box and get reviewing.

What's working in Trader Joe's Ube Joe-Joe's: 

1) they used vanilla cookies. Chocolate or coffee or ube or anything else simply wouldn't have worked. Vanilla is neutral enough to let the yammy flavors through.

2) The coating. The "yogurt candy" on the outside of the cookies creates an air-tight-ish seal and prevents the cookie parts from getting stale so quickly. It's also sweet, creamy, and yamtastic.

3) The filling. More violet root vegetable action here. Again, sweet. Again, creamy. Again, yammy as heck.

What's not working: I DON'T WANT ANY MORE SANDWICH COOKIES FROM YOU, TRADER JOE. Stop making sandwich cookies. Stop making cookies, period. Stop making new flavors of Joe-Joe's. Just stop it. Stop trying to make me fat with your organic junk food. Heck, is this even organic??

I'm warning you. One of these days, I'm going to give your cookies a bad review. Just you wait.

$3.49 for the sleeve of eight cookies. Perfectly delicious cookies that I would NOT buy again because I don't need any more dang cookies. Seriously. And even if I wanted to buy them again, they'll be discontinued in favor of Trader Joe's Pawpaw Durian Jabuticaba Joe-Joe's or some other such nonsense. Bloody heaven.

Four stars from Sonia. Three and a half from me for Trader Joe's Ube Joe-Joe's Vanilla Flavored Sandwich Cookies with Ube Creme in an Ube and Yogurt Candy Coating.

Bottom line: 7.5 out of 10.