Inside the box, there's a plastic pouch full of the riced hearts of palm. After snipping the corner or top of the pouch, you have to squeeze the contents out in the manner of toothpaste from a tube. They land in your saucepan resembling a lumpy wet mass. Not particularly appetizing. The smell is odd and excessively planty, similar to the pasta version, but not something that's familiar otherwise. Again, not particularly appetizing.
After heating, however, the product improves drastically both in smell and appearance. The aroma gets richer and more earthy, almost squash-like. The little palm pieces start to resemble actual rice as the liquids are partially cooked away.
The finished product is still a little wetter than actual rice somehow. The pieces are slightly more gelatinous than grainy. Still, they're quite edible. They need some fixins, though. The box recommends serving the dish with olive oil, veggies, and spices. I tried experimenting with a bunch of TJ's seasonings but nothing stood out head and shoulders above the others.
I like traditional rice the best. And I'd probably take riced cauliflower over this stuff. Still, this isn't a bad option. I wouldn't go out of my way to purchase Trader Joe's Riced Hearts of Palm again, but if someone served it to me as a side dish, I would eat it without complaint.
$3.49 for the 9 oz package. Vegan. Gluten free. Three and a half stars a piece from Sonia and me.
Bottom line: 7 out of 10.