Certain things I've never heard of before seem to pop up everywhere all at once. Apparently this seasoning has been around literally for millennia, but I don't think I, personally, heard of it until this product was released at Trader Joe's. Just in the past month, I've seen this seasoning on the shelves of other grocery stores, I've seen people mention it on social media, and some came with our latest HelloFresh meal. It's like the spice version of the Baader Meinhof phenomenon, which I've mentioned on this blog before.
Anyway, it's a Mediterranean/Middle Eastern spice, and it goes with pretty much anything Mediterranean or Middle Eastern. Imagine that. Its number one ingredient is sesame seeds, followed by spices like thyme, coriander, marjoram (never heard of that before, but I'm sure it will come up several times a day now) and oregano. There's also chickpea flour, sea salt, sunflower oil, and lemon oil.
It adds just the right amount of zest and nuttiness to fish, hummus, eggs, and salads, and makes them taste like they came from a gourmet Mediterranean restaurant. It makes exotic meals taste just that much more exotic—balela, couscous, spanakopita, falafel, you name it. In many cases, those dishes already have some of the same spices in them and extra za'atar simply enhances those flavors.
It's green and flakey. Flavor-wise, it's a little bit savory and a little bit tangy. You'll definitely get some seeds stuck in your teeth. Like most of Trader Joe's other seasoning blends, this selection will run you $1.99. There are technically 106 servings in the little shaker, but I'm thinking most people will use enough of it that it won't last that long. It won't be the boldest or strongest seasoning blend in your spice rack, but it definitely has its appropriate time and place.
Three and a half stars from me. Four from the wifey.
Bottom line: 7.5 out of 10.
You should see the tok toks of middle eastern people trying this. Hilarious.
ReplyDeletelol Arab grandmas do not approve. Somehow that doesn't surprise me.
DeleteWow. Really? "Arab grandmas"? Do you realize that generalizing people from the Middle East as being Arab is super offensive? Do you realize there is a huge difference and discrepancy?
DeleteIt's literally the name of the YouTube video and the original tiktok posts.
Deletehttps://youtu.be/9VQVGASjPw4
Ok, now THAT was funny.
DeleteI'm middle eastern and am not offended, we call ourselves arab too even if we aren't from Saudia Arabia :)
ReplyDeleteThanks, Merr :)
DeleteNo. just no. this is a muslim thing. the arab muslims invaded most of the middle east and now you are trying to subsume all other religions and peoples. Zoastrians, Nazarines, Druze, Jews, Parsis, we are not arabs.
Delete