Trader Joe's Just Beets 100% Juice

You've got to be pretty heavily into the flavor of beets to enjoy this beverage. And more than that, you've basically got to be someone who has at least considered, if not already tried, chugging the juice at the bottom of a jar of beets. Because that's pretty much what this is. As noted on a recent podcast episode, this is just about the beetiest thing imaginable. The "hint of lemon juice concentrate" is just that—a detectable, yet very faint whisper of lemon in a sea of big bold bright red BEET.

Now Sonia loves beets. They're one of her favorite foods. And even she was overwhelmed by the beetasticness of this beverage. At first, she didn't think it was so bad. She liked the taste of this juice because she enjoys the taste of beets. But by the end of the $4 container, even she was beeted-out—not totally disgusted, but quite ready to take a step back from the ocean of robust beet flavor. 

My first sip of this drink had me "beeten." In general, I tolerate beets. If they're on my plate, I'll eat them without complaining. But I'm not someone who would go out of my way to consume a beet. I feel quite neutral toward beets. But I think I've had my fill of beet juice for the rest of my days here on earth.

Sonia will give a fair and balanced three stars to this product, stating that she wouldn't buy it again simply because of the price tag. I'll throw a generous one and a half stars at this brash beet beverage.

Bottom line: 4.5 out of 10.