Trader Joe's Coffee á Cocoa

I think this item was first brought to our attention via Instagram. Sonia pointed out the photo to me, and somehow I got the impression that it was like a mixture of hot chocolate and coffee.

It's not.

It's coffee with traces of chocolatiness. Perhaps I'd describe it as having a "chocolate finish" if I were feeling generous. Disappointing for people like me who don't really like the taste of coffee. I'm not sure what "Chocolate Fudge Oil" is, but it's not nearly as chocolatey as it sounds. I've never even heard of it before, and I lived in Chocolate Town, USA for five years. That's right, just a few blocks from Hershey Park. It smelled like chocolate there, although some say the chocolate smell is artificially produced to cover up the smell of the nearby sewage treatment plant. People used cocoa shells for mulch there. But there wasn't much talk about "Chocolate Fudge Oil." Probably because it's not that chocolatey.

Now don't get me wrong, I know Hershey's isn't the best chocolate on earth, especially by chocolate snob standards. Like coffee, I'm not really into chocolate all that much, either—Hershey's or otherwise. I'm not one of those weirdos that dislikes chocolate, either. Given the choice between coffee and chocolate, I'll take the chocolate. I always mention Hershey's because I lived there. That's my reference point. It's what I'm familiar with. If I had grown up in Bruges, I would undoubtedly have an extraordinarily sophisticated Belgian Chocolate reference point that would make me seem waaay more suave, sexy, and worldly. But hey, I'm from Pennsyltucky, yo. Go Hershey Bears!

There is talk about "mocha" on the can. But the mochas I've had are a bit heavier on the chocolate part of the mixture. Plus, you actually make this by putting ground coffee in a filter and putting it in a coffee maker. It's not a powdered mixture like hot chocolate.

But I must say, on the plus side, it does have a rich, medium-dark roast type flavor going on. Smooth and a little nutty, like it says on the can. I think if I hadn't expected something "choco-riffic," I might have been a lot more impressed. If they had pitched this as some random Brazilian Arabica coffee and not emphasized chocolate so much, I might have been thoroughly pleased. As I've written before, one of the ways I measure the success of a coffee is how little sugar and milk I need to add to make it palatable. And I added relatively little to this happy blend.

So right now, I'm going to summon my inner coffee connoisseur and give this three stars. No wait...three and a half stars. No. Wait. Three stars. And I'm going to make a confession. When Sonia isn't around, I often guess her score. I've published posts with her score as just a guess on my part, but I pass it off as her official score. BUT, the thing is, I'm almost always right. Like dead on. So I'm going to go ahead and guess her score with this product. I think she'll give it four stars. It's not rocket science. She's a predictable lass. That's LASS, with an "L." Gotta love her, though. So cute.

Aha, her text just came in. I was right. It's a four.

So. Bottom line: 7 out of 10.